Laco Watch Company - A Brand Highlight with a Family Perspective

Sometime around 1992, when I was in the seventh grade, my father presented me with the gift of a new watch. I had started in a new school, entering into a new phase of adolescence, pressed with the task of making new friends and fitting in. The watch was nothing extravagant, a simple Victorinox Swiss Army watch, grey plastic case with the classic white dial, luminous hands, enameled red bezel and a canvas strap with a leather buckle. Despite its quotidian standard, it was mine, and receiving it