No More "Luxury" Watches

I want "luxury" to die. Not actual luxury from an economic standpoint, but a lot of how we use the actual word "luxury." Allow me to set up this topic just a bit, and explore my ideas with you. I promise that in the long run my suggestions will benefit everyone, and this is free advice to an industry that I think needs it.I write about timepieces, lots of different timepieces including many that are high-end. "High-end" having the association that they are perhaps well-made, use expensive materi